November recorded the fastest increase of any month this year in demand for hotel rooms, according to preliminary research by STR Global.
Alongside a 4.4% growth in demand, supply rose by 3.1% and occupancy increased 1% to 84.4%.
The average daily rate grew by 2% to £147.40, with revenue per available room (revpar) increasing 3% to £125.08.
Elizabeth Winkle, managing director of STR Global, said: "Demand growth picked up in November, showing the fastest increase in this measure of any month in 2014 so far.
"Our revpar forecast for 2015 remains positive in anticipation of the Rugby World Cup towards the end of the year and due to the confidence in a growing UK as well as European economy in the coming years."
STR Global has forecast a 3% increase in revpar in the New Year.