Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Stuart Procter appointed COO of the Stafford Collection

04 June 2019 by
Stuart Procter appointed COO of the Stafford Collection

Stuart Procter, general manager of the Stafford London hotel, is to oversee the expansion of a newly created collection of hospitality businesses.

He has been appointed chief operating officer of the Stafford Collection, comprising the five-red-AA-star, 107-bedroom Stafford London hotel in St James, the 26-bedroom, four-red-AA-star Northcote hotel in Langho, Lancashire, and Norma, a new restaurant which is set to open in Charlotte Street, Fitzrovia, during the summer.

Britannia Hospitality, parent company of all three businesses, kick started the expansion of the business when it acquired Northcote in February for an undisclosed sum. The following month it announced that it would be launching Norma, its first independent restaurant with a focus on the food of Sicily, under the direction of culinary director Ben Tish.

Procter said he will oversee the running of all three businesses while also seeking out more hotels to acquire or develop within London, the wider UK and overseas.

"We are looking for more properties to own or manage along the lines of the luxury offering of the Stafford and are open to buying existing hotels, as well as developing new ones," he said.

Procter returned to take over the management of the Stafford in 2015 after spending five years creating Hotel Football with Manchester United football legends Ryan Giggs and Gary Neville. He had originally been general manager at the hotel from 2006 to 2011.

The Stafford London to open restaurant in Fitzrovia >>

Stafford owner Britannia Hospitality acquires Northcote >>

Stuart Procter returns to the Stafford London >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking