The newly named Hotel Folk has already spent £500,000 on IT, including new websites for the group and each hotel, and a new EPoS booking system.
A new team training system with rewards and recognition for staff, which allow the team to spend more time with guests, will be fully integrated by Easter.
ny Hill, chief operating officer, the Hotel Folk, said: "The hospitality industry is all about people. Our aim is to ensure we have the very best teams across all sectors of the industry from bed makers to baristas and chefs to sommeliers, each carefully trained to be an expert in their own sphere.
"We believe our guests' experience should exceed expectations every time they visit one of our hotels."
The Hotel Folk comprises the Swan at Lavenham Hotel and Spa; the Brudenell and White Lion in Aldeburgh; the Crown at Woodbridge; Crown and Castle in Orford; Thorpeness Golf Club and Hotel and the Thorpeness Country Club.Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!).