Survey reveals hotel brochures creativity with the truth

15 June 2005
Survey reveals hotel brochures creativity with the truth

A campaign highlighting "creative" descriptions in hotel brochures has found that truth often takes a back-seat when it comes to attracting customers.

Among the whoppers submitted to Supranational Hotels' online survey were ads for unlimited parking (which omitted to mention that guests pay by the hour) and a "lifestyle bar" that was in fact full of prostitutes plying their trade.

Other fibs included a walk-in shower so small you had to reverse to get out, an extensive cheese board that consisted of three different coloured cheddars, and fitness facilities made up of a lone exercise bike.

Hotels located near railways and airports described as quiet were another false claim.

Supranational managing director Niels Pedersen said: "Trying to attract high-spending corporate guests with facilities more suitable to the budget market will not work."

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