Swallow Hotels axes chief marketer

Swallow Hotels has parted company with its marketing chief Mark Taylor as the group tries to trade out of administration.

The hotel group was placed in administration on 14 September due to "increasing heavy losses" and the business is being handled by Ernst & Young.

A spokesperson for Ernst & Young said that 40 positions at London & Edinburgh Swallow Group head office had been made redundant this week, including Taylor's.

Taylor joined Swallow Hotels from the position of director of consumer marketing at Hilton UK & Ireland in December. At the time of joining he said that the Swallow brand had become "a little lost".

The chain had been using WAA of Sutton Coldfield to handle its advertising and recently signed up with Sky News to sponsor a new weather bulletin.

Ernst & Young also closed 20 hotels and managed pubs of the group earlier this week with the loss of 220 jobs. It is trying to find buyers for the remainder of the group.

Swallow Hotels had 160 properties in the UK and the group also owns the pub brands React Inns and The Gourmet Pub Company.

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By Branwell Johnson

This article originally appeared on mad.co.uk, the website which delivers business insight to professionals in marketing, media, new media, advertising and design.To subscribe to mad.co.uk and receive full access to their database of articles on these industries, click here.

Source: mad.co.uk

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