The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Tale of two Europes for Accor hotels

27 January 2005 by

Last year was a tale of two Europes, according to latest full-year sales figures from French hospitality giant Accor.

While its hotels in eastern Europe and the UK, along with the US, Asia and Latin America, all reported a strong recovery on 2003, France, Spain and Italy remained in the doldrums.

Overall, like-for-like sales for the year came in 4.6% ahead of 2003, at €7.1b (£4.9b).

Hotel revenues for the year were up by 4.1%, with its mid and upper range hotels reporting the best figures, up by 5%.

Revenues from its economy hotels rose by 3.2% in Europe and 2.6% in the USA.

Looking at the final three months of the year, mid- and upper-range hotels reported 4.2% growth, with France coming in at 1.6% and the rest of Europe up by 3%, against 2% in the previous quarter.

Economy hotels in that period reported steady growth of 2.5%, with the USA up by 4.7%.

In the UK, occupancy levels rose by 1.1 percentage points to 75%, with the average room rate rising by 5.4%. Revenue per available room (revpar) was up by 6.9%.

In France, by comparison, occupancy levels were up by just 0.4 percentage points, at 69.1%, with room rate up by 1.1% and revpar up by 1.7%.

The occupancy rate across the board in its European mid- and upper-range hotels was 63.3%, a 1.1 percentage point rise, with average room rate up by 0.2% and revpar ahead by 1.9%.

At the economy end of the market, occupancy was 72.7%, ahead by 0.6 points, with average room rate up by 2.5% and revpar up by 3.3%.

Elsewhere in the business, revenues from Accor's casinos, travel agencies, restaurants and onboard train services rose by 4.7% on a like-for-like basis, it said.

The company also predicted that full-year pre-tax profits, which it reports separately, would come in at between €570m (£395m) and €590m (£409m).

by Nic Paton

Buy this week's Caterer magazine for more industry news and analysis

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking