The Good Hotel sets sail for London

17 June 2016 by
The Good Hotel sets sail for London

Floating pop-up hotel the Good Hotel in Amsterdam is slipping its moorings this month and setting sail for London.

The floating boutique hotel will berth in Newham's Royal Docks and open in September.

The not-for-profit company, which offers "premium hospitality with a cause" is also planning to launch a 30-bedroom hotel in the UNESCO world heritage site of Antigua in Guatemala next month, as well as launch a hotel in a converted industrial warehouse in Amsterdam next year. There are also plans for a further eight hotels worldwide, either involving converted buildings or floating ventures.

The Good Hotel, launched by founder and chief executive Marten Dresen in 2012, has an ethos of re-investing its profits into the business, its staff and into local causes through training the long-term unemployed with the aim of employing them, and by partnering with local NGOs.

"We'd love to continue doing good, train long-term unemployed locals and continue developing our social business movement because we believe social business is the way forward."

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