Service with a smile 21 February 2020 Tom Kemble of the Pass at South Lodge cooks up a pumpkin masterclass and shares why it’s important for chefs to meet their customers
In this week's issue...Service with a smile Tom Kemble of the Pass at South Lodge cooks up a pumpkin masterclass and shares why it’s important for chefs to meet their customers
Read More
Search
The Caterer

The Langham gets fired up after Apprentice appearance

20 December 2010 by
The Langham gets fired up after Apprentice appearance

The Langham London](http://london.langhamhotels.co.uk/) received 5,000 website hits last night after appearing in the final of BBC 1's The Apprentice.

Filmed in the Artesian cocktail bar, Lord Sugar was seen launching the final task of the series - the making of a new alcoholic drink - to the two finalists, Stella English and Chris Bates.

"Being involved in a prime TV programme like this gives the hotel fantastic exposure for minimal disruption - we would normally receive 1,500 website hits in a day," said Nick Barrington-Wells, public relations manager at the five-star, 380-bedroom property, which was recently named Large Hotel of the Year in the BT Visit London Awards.

The filming took place earlier this year, one morning between 6am and 12 noon, with little impact on the bar trade.

It is the second high-profile television programme to have been filmed at the Langham in 2010. The final of Masterchef: The Professionals was held in the hotel's Palm Court, resulting in 200 instant bookings for afternoon tea there.

"We are going out of our way to encouraging more TV filming to take place at the hotel as the benefits are huge, but we will only do it if it is something that will tie in with our brand," said Barrington-Wells.

"With The Apprentice it was the prominent featuring of our cocktail bar and with Masterchef it was the mention of the Palm Court as serving the best afternoon tea in London."

Cheryl Cole gives Coworth Park the X Factor >>

How to get yourself on TV and make the most of it >>

How to market your hotel as a film location >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

[Blogs on Caterersearch.com](http://www.caterersearch.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!