The soon-to-open 36-bedroom Wellesley hotel in London's Knightsbridge will become the first five-star property to be managed by Bespoke Hotels.
Owned by Arab Investments' City and Country Hotels, the hotel, which will open on 14 December, will be operated on a "white label basis" with no mention of Bespoke Hotels on the hotel's website or promotional literature.
Robin Sheppard, chairman of Bespoke Hotels said that the company would ensure that it will "provide the highest level of discerning service within a quality hotel environment."
The hotel's general manager is Stefano Lodi, formerly general manager of another Bespoke Hotels' property Ten Manchester Street, London, and the head chef is Stefano Stecca, who has worked at for the Novikov Group in the past. Director of food and beverage. Giuseppe Ruo, has joined the Wellesley hotel from the nearby Lanesborough hotel.
Converted from former offices set within a 1920s townhouse, The Wellesley will feature contemporary Art Deco interiors designed by Fox Linton. Accommodation is divided between 27 suites, nine bedrooms and a four bedroom presidential suite on the sixth floor with views over Hyde Park.
The 40-seat Oval restaurant will focus on Italian cuisine, while afternoon team will be served in the Jazz Room, which will also be used to host up-and-coming jazz performers each night. Meanwhile, the Crystal bar will showcase an extensive range of whiskeys and cognacs and the Cigar Terrace will feature the UK's largest bespoke humidor.
Arab Investments' City and Country Hotels, which also owns 10 Manchester Street in Marylebone and Burns hotel, a Best Western property in Earl's Court, is considering developing another luxury hotel property on the outskirts of London.
Bespoke Hotels currently manages more than 50 hotels in the UK and 12 properties overseas.
By Janet Harmer
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