Three Jurys Inn hotels in London are to be rebranded as Hilton Worldwide properties, following the signing of a franchise agreement between the two companies.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /?>
The mid-market group's hotels in Chelsea and Islington are to become Doubletree by Hilton properties, in spring and summer 2014 respectively, while its hotel at Heathrow will be rebranded as a Hilton Garden Inn, in December 2014.
Jurys Inn will invest £20m in the rebranding, which will include the addition of 143 bedrooms to the Islington property. The three hotels will continue to be owned and operated by Jurys Inn.
John Brennan, chief executive of Jurys Inn Hotel Group, said the addition of Hilton's upscale brands will help to optimise future revenues and deliver exceptional service to guests.
"The excellence of our leadership team and employees within these hotels, working in conjunction with our new partners in Hilton Worldwide, will ensure a smooth and seamless transition for our guests to DoubleTree by Hilton and Hilton Garden Inn," he said.
Jim Holthouser, executive vice president of global brands, Hilton Worldwide, said, "Both DoubleTree by Hilton and Hilton Garden Inn have seen dramatic growth in the UK and are earning increased loyalty and preference both amongst UK guests and international visitors. We are delighted to be taking this next step with a partner such as Jurys Inn."
Meanwhile, Hilton Worldwide manages and operates around 4,000 hotels in 90 countries, across 10 brands. It currently has 36 hotels in London, either trading or under development.