Three-quarters of delegates attending conferences and events in London during the first half of 2010 chose to book a four-star hotel, according to online booking firm HotelMap.
The company also revealed that the four-star properties booked through HotelMap charged an average room rate of £160, up 7% on the previous six months.
Nineteen per cent of bookings were with a three-star hotel at an average room rate of £110, while 6% chose to stay in a five-star hotel with an average rate of £241 per night (up 14.5% on the second six months of 2009).
Lead-in times for delegates booking accommodation are believed to have become shorter, with 36% leaving it until only two weeks ahead of the event to book hotels.
Launched 18 months ago, HotelMap was designed specifically for the meetings and events market, allowing delegates to search for and book hotels close to an event venue.
By Janet Harmer
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