Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

‘Tired' Haslemere hotel plans boutique transformation

29 March 2018 by
‘Tired' Haslemere hotel plans boutique transformation

The Georgian hotel in Haslemere has submitted plans for an extensive transformation after falling into administration twice.

The new owners of the 43-bedroom, Grade II-listed hotel have applied to Waverley Borough Council for planning permission to refurbish the main hotel building and transform its 31-bedroom annexe and spa into flats to allow the property to focus on a 12-bedroom, higher quality boutique offering.

The hotel was owned by Hollybourne Hotels but went into administration, along with the company's four other hotels, in February 2014. Sarah Burke and Mark McVeigh acquired the hotel out of administration in May 2015 and operated it under Lionhouse Hotels.

However, the hotel went into administration again last year and was bought off a guide price of £2.5m in August by Lannister House, a company operated by five families, including McVeigh.

The planning application says the objective is "to secure a viable future" through a more manageable operation for the owners, a more appropriate offering to visitors and higher quality food and beverage facilities.

It reads: "The need for the development proposals has arisen from the difficulties faced in running and operating a large hotel and food & beverage business which have resulted in the two previous owners being forced into administration. Despite its location, the hotel has been struggling to operate a viable business in its current form."

The property is described as "very tired" and in need of a "significant overhaul", carrying a high cost versus income "and ultimately it does not satisfy the local community's needs".

"Community feedback and support for the hotel has indicated that the Georgian needs to lift its offering to reflect the wants and needs of the local clientele, particularly in regard to a better F&B offering in a town that desperately requires more choice," the report continued.

The flats, as well as plans for three mews cottages in the property's overspill car park, are hoped to raise £2m to fund the refurbishment.

The property dates back to the 18th century and has operated as a hotel since the 1920s.

Georgian hotel in administration for second time in three years >>

Hollybourne Hotels to be sold after going into administration >>

Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!).

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking