Hotel e-marketing company Travelclick has acquired market research firm Rubicon.
Tim Hart, former chief executive of Rubicon, will become executive vice-president and head of Travelclick's Business Intelligence division and will report to Larry Kutscher, chief executive of Travelclick.
"The combination of Travelclick and Rubicon enables us to do more for our hospitality clients, helping them to make better, more informed decisions," said Kutscher.
"By bringing together Rubicon's strong relationships with major hotel chains and Travelclick's established property-level relationships, we have created a unique and powerful offering."
Christopher Cowdray, chief executive of the Dorchester Collection, said the Travelclick/Rubicon partnership adds a new dimension of flexibility and usability to hotel business intelligence.
"Each Dorchester Collection property is unique within its respective market," he added. "The data and products that we will receive as a result of the combination of Travelclick and Rubicon will allow us to better compete in each market in which we do business."
By Janet Harmer
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