Travelodge has begun a £57m refurbishment programme as it starts to transform the look of 30,000 of its rooms over the next 18 months.
The company, which said it would refit 50 rooms every day until the work was completed, hopes to have completed a makeover of 5,000 rooms by the end of May.
The first seven hotels to be renovated will be:
- Travelodge London Covent Garden (641 rooms)
- London City Road (392 rooms)
- London Southwark (202 rooms)
- Gatwick Airport (400 rooms)
- Birmingham Yardley (64 rooms)
- Hampshire Alton Fourmarks (50 rooms)
- Lincoln Thorpe on the Hill (52 rooms)
The refurbishment programme is part of a £223m investment to help further grow the business Travelodge business.
Grant Hearn, Travelodge chief executive said: "Today is a momentous day at Travelodge, we are very excited to being rolling out our £57 million refurbishment programme across the estate. Refurbishing 30,000 hotel rooms is no easy task but our in-house maintenance team have been planning with military precision to ensure there is no disturbance to our day to day business, whilst this work is undertaken.
"This investment is a great leap forward in terms of our product offering, and it signals our intention to make Travelodge the smart choice for consumers as well as positioning us as the UK's best value hotel chain."
The new Travelodge room includes an upgraded "luxury" king size bed, known as the Travelodge Dreamer, produced by Sleepeezee, which has a 952 individual pocket sprung mattress. The Travelodge Dreamer also features two space saving truckle beds within its base, designed to replace the traditional sofa bed.
Other additions in the new Travelodge room include a larger desk, new carpet, artwork above the bed and a white contemporary en-suite bathroom.
The refit will also see a redesign of the hotel chain's restaurants and public areas.