Travelodge increases UK marketing budget by 20%

25 May 2007 by
Travelodge increases UK marketing budget by 20%

Travelodge is increasing its UK marketing budget by 20% this year under its £3.5b plans to open 4,000 new rooms per annum until 2020.

The budget hotel chain, which spent £2.7m on marketing in 2006, is planning to appoint a new head of marketing in the coming weeks to replace Rachel Dawson who moved to Midland Mainline last month. It is also recruiting for a number of new marketing roles.

Chief operating officer Guy Parsons told Marketing Week: "We will continually need more marketers as we expect to have a database of one million customers by the end of the year. We will invest solidly in marketing in the next few years as our US research shows only the strong brands survive.

"We already have awareness levels of 96% and believe we can be on par with one of the ‘superbrands' like Tesco by the 2012 Olympics," he added.

Travelodge is investing £1m in website development and press, outdoor and radio advertising.

Whitbread chief executive casts doubts over Travelodge claims >>

Online shopping facility unveiled by Travelodge >>

Travelodge raises £128m through sale and leaseback deal >>

View more on Travelodge here >>

By Daniel Thomas

E-mail your comments to Daniel Thomas]( increases UK marketing budget by 20%) here.

[The Caterer Blog]( Catch up with more news and gossip on the Caterer Blog here
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking