Vine dining 17 January 2020 Andrew McKenzie and the 2019 Taittinger UK Sommelier of the Year Romain Bourger on the Vineyard’s winning wine formula
In this week's issue... Vine dining Andrew McKenzie and the 2019 Taittinger UK Sommelier of the Year Romain Bourger on the Vineyard’s winning wine formula
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Travelodge link to Aldi is ‘bizarre'

23 October 2008 by
Travelodge link to Aldi is ‘bizarre'

A new development alliance between budget hotel group Travelodge and low-cost supermarket operator Aldi has been branded "bizarre".

To capitalise on opportunities created by the poor economy, the companies are developing joint premises in Middlesbrough and Newquay, each with a hotel above an Aldi store.

Travelodge has invested £2m at the Middlesbrough site, to open at the end of November, and £2.9m in Newquay, which will launch next autumn. Aldi has the freehold of both sites.

Paul Harvey, managing director for development at Travelodge, said: "The credit crunch is freeing sites for development that previously would not have been viable for either of us. I am sure we will continue to work closely together over the forthcoming years."

Hotel marketing consultant Pamela Carvell questioned the long-term benefits of the pairing. She said: "I find this partnership a bit bizarre. I don't know if Travelodge's business traveller would welcome staying next to a supermarket - it's not quite the same as a Premier Inn being next to a Beefeater."

Hospitality is in the middle of a building boom, says BHA >>

Simon Vincent appointed area president for Europe at Hilton >>

By Gemma Sharkey

E-mail your comments to Gemma Sharkey here.

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