Travelodge has opened a hotel in Llandudno on the site of the former Clarence House hotel on Gloddeath Street.
Representing a £5m investment, the 82-bedroom hotel has created 15 jobs in the area. It has been designed in Travelodge's new brand look, including its redesigned rooms, which include the Travelodge Dreamer bed.
It was officially opened by the Mayor of Llandudno, Councillor Malcolm Bullock, who was joined by Travelodge's chief financial officer Jo Boydell.
Bullock said: "It is good to see good quality reasonably priced accommodation in the town; there is a need for it. It is nice to see a run-down building restored and brought back into use. I wish them well."
Boydell added: "We are delighted to making history today by opening our first Travelodge in Llandudno, which is also the first branded hotel in the town centre. Llandudno is a great location for Travelodge and by offering great quality rooms at unbeatable prices we are perfectly positioned as the county's favourite hotel brand for value, which will help attract new visitors to the area."
Llandudno Travelodge will be managed by Joanne Cawthray, who started her career as a receptionist at Porthmadog Travelodge in 2010.
She said: "I am thrilled to be managing the very first branded hotel in the heart of Llandudno only minutes from the beach and famous pier. The hotel has got off to a flying start and we are fully booked for the Llandudno Air Show and Elton John concert in June. Also our reservation data shows we are expected to be sold out for this summer."