Travelodge has partnered with Italian coffee brand Lavazza to offer customers a premium coffee range as part of its new unlimited breakfast menu.
The hotel budget brand claims the partnership is the first time a hotel chain has rolled out a fully branded Lavazza coffee menu. It forms part of Travelodge's brand transformation, which already includes a £100m hotel modernisation programme to give customers an improved experience with higher quality.
Travelodge has 148 Bar Café hotels in major UK cities and towns and has given its breakfast offering a complete overhaul as part of its quality drive campaign.
It has worked closely with business, leisure and family customers to design its new breakfast menu, which now includes a variety of well-known brands. The changes to the breakfast menu have already seen a boost in sales for Travelodge.
Karen Broughton, sales and marketing director at Travelodge, said: "We continue to invest in delivering an even higher quality experience to our customers across the UK. Following our £100m investment in new king-size beds and upgraded rooms; our new breakfast menu adds famous brands and fresher options to give our customers even better choice and value.
"Britain's breakfast is changing. More and more of our customers are telling us they value a choice of great coffees and healthier options, as well as the traditional full cooked breakfast. Whether it's premium Lavazza coffee, fruit salad, or vegetarian options from the Linda McCartney range, our new breakfast menu is in touch with the needs of modern travellers looking for quality and value."
Barry Kither, sales and marketing director AFH, Lavazza UK, added: "Thanks to the tremendous growth of coffee shops on every UK high street, consumers are demanding better quality in their cup of coffee. We are delighted to partner with Travelodge and share their mission to bring a quality, branded, real Italian coffee experience to their guests."