Budget hotel chain Travelodge is targeting parents to fill its vacancies post-Brexit
Around 3,000 new roles are expected to become available across the group's 100 new hotels over the next five years.
Designed to attract some of the UK's reported two million unemployed parents into hospitality, jobs will be available across the company's hotels, including roles in reception, restaurants and housekeeping, as well as flexible hours in head office roles.
A survey of 451 unemployed parents Travelodge commissioned in partnership with YouGov found 86% would like to return to work and 59% reported the scarcity of jobs with flexibility around the school run was the biggest challenge to finding work.
Travelodge is therefore focusing on guaranteed hours that fit around the school run, work buddies and access to management training.
Travelodge chief executive Peter Gowers (pictured) said: "Hospitality can offer a great career for parents, with jobs close to home, hours that can match the school run, benefits that suit families and a path into management.
"We are preparing in earnest for post-Brexit Britain. With thousands of new jobs to fill, we need more new colleagues than ever. We see vast untapped potential in parents who want to return to work… We've based our new programme on making it easier than ever for mums and dads to work around the school run and climb the career ladder whilst raising their family."
Employment minister Alok Sharma said: "These are the type of flexible work opportunities parents up and down the country will welcome, which fit around their family responsibilities. With record numbers in work and unemployment at a 40-year low, big employers need to follow Travelodge's example if they want to fill vacancies."