Search
The Caterer

Travelodge to open three more Wandsworth hotels in response to ‘nappy valley' effect

18 October 2012 by
Travelodge to open three more Wandsworth hotels in response to ‘nappy valley' effect

Travelodge is to open a further three hotels in the London borough of Wandsworth in response to what it calls the "Nappy Valley" effect.

The news came as the company opened its new £10m London Clapham Junction Travelodge.

The budget hotel chain claimed it had seen a change in the profile of its customers in its hotels in Fulham and Battersea over the past 12 months, with more local residents taking advantage of the low-cost rooms and booking-in visiting grandparents and family members owing to lack of space at home.

Tony O'Brien, Travelodge UK development director, said: "Our Fulham and Battersea hotels enjoy enormous success right throughout the year, and the assumption was that this was primarily due to business customers as well as tourists.

"However, our hotel staff are now saying that over a third of customers tell them they are actually in London to visit their children and grandchildren.

"With so many young people in London, especially in Nappy Valley, starting their families while living in small flats and houses, the only option for Granny and Granddad to come and visit is to stay in a nearby hotel. It is a remarkable trend, but one that we are poised to capitalise on as part of our wider growth story in London."

Last month, Travelodge opened a 90-room hotel in Balham and along with the 84-room Clapham Junction hotel.

Travelodge claims to be the biggest budget hotel brand in London, with 54 hotels and over 7,000 rooms, representing a 4% share of the capital's hotel market.

It is now on the look-out for at least another three further locations within the Wandsworth area: Battersea Old Town, Clapham Common and Clapham Old Town/Lavender Hill.

By Neil Gerrard

E-mail your comments to Neil Gerrard here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-Newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.