The UK's hotel consultancy business will experience consolidation following the merger of Tri Hospitality Consulting with CBRE Hotels EMEA.
Tri's team, led by managing director Jonathan Langston and deputy managing director David Bailey, will work alongside Graham Windle and the existing consultancy practice at CBRE, one of the world's largest real estate groups specialising in the hotel industry.
The move will expand the advisory and asset management of CBRE's business and follows the recent appoints of Dominic Murray as senior director, Paul Collins (head of brokerage UK & Ireland) and Catherine Rawanduzi (head of hotels, France).
Derek Gammage, managing director, CBRE Hotels EMEA said: "By incorporating TRI's highly regarded UK consultancy practice into our network, our ability to offer a fully integrated service to clients has been further strengthened.
"Having enjoyed a close working relationship with TRI for a number of years, this move to acquire the knowledge and expertise of the group is a key step towards offering an improved service to new and existing clients."
Langston, added: "As a team we are delighted to be joining CBRE Hotels. Both firms have similar cultural values that emphasize exceptional client care. Together, we have a clear ambition for further growth and are well positioned to respond to the dynamics of this fast-moving market. We all look forward to playing a key role in the future success of CBRE Hotels."