Hotel profitability dropped by 11.4% across the country in 2009, according to TRI Hospitality Consulting.
The decline was steepest in the provinces, where gross operating profit per available room (GOPpar) declined by 15.5% to £28.51, down from £33.73 in 2008.
Profitability in the regions was hit by a 7.8% fall in average room rate to £68.65 and by a 2.3 percentage point drop in occupancy to 68.2%.
London hotels did not escape unscathed by the economic chill, with GOPpar dropping by 7.8% to £58.64 (2008: £63.59) on the back of a 6% slide in average room rate to £110.82 and a 0.4 percentage point shrinkage in occupancy to 80.3%.
The chain hotels survey is compiled by Tri Hospitality Consulting.
UK HOTEL PERFORMANCE BY YEAR