German cities staged a strong improvement in profitability in April 2010, according to the latest monthly survey of 10 UK countries by Tri Hospitality Consulting.
Increased occupancy and average room rates, combined with decreases in wage costs, enabled Dusseldorf and Frankfurt to boost gross operating profit per available room (goppar) by 249% and 236.7% respectively.
However, the increases are from a very low base as the German market was severely hit by the recession in 2009.
London, as the capital of an island, suffered much greater disruption from the volcanic ash cloud that downed flights across Europe than Continental markets that are less reliant on air transport to deliver customers.
"Whilst the disruption caused by the volcanic ash cloud initially led to an increase in room occupancy as people were stranded, London's hoteliers were hit hard by cancellations as the disruption continued," said David Bailey, deputy managing director at Tri.
"However, hoteliers were successful in driving average room rate, which increased by 6.7%, limiting the overall decline in revpar to 2.2%."
The UK capital retained its position as the most profitable city for hotels in the survey, despite a 5.8% slide in goppar to €75.43 and a small increase in payroll costs.
Annual HotStats hotel performance dataTRI Hotels 2007 UK >>
|Payroll %||31.6%||34.1%||-2.5 points|
|Payroll %||35.2%||38.1%||-2.9 points|
|Payroll %||40.9%||37.5%||+3.4 points|
|Payroll %||30.5%||42.5%||-12 points|
|Payroll %||30.3%||41.4%||-11.1 points|
|Payroll %||26.1%||25.4%||+0.7 points|
|Payroll %||44.4%||39.6%||+4.8 points|
|Payroll %||38.1%||45%||-6.9 points|
|Payroll %||27.6%||26.2%||+1.4 points|
Definition of terms
Occupancy is that proportion of the bedrooms available during the period which are occupied during the period.
Room rate is the total bedroom revenue for the period divided by the total bedrooms occupied during the period.
Revpar is the total bedroom revenue for the period divided by the total available rooms during the period
Payroll % is the payroll for all hotels in the sample as a percentage of total revenue
IBFCpar is the Income Before Fixed Charges shown per available room
Goppar is total gross operating profit for the period divided by the total available rooms during the period