Hotels in Barcelona boosted profitability by 170% in March 2010 but were still among the lowest-performers of the 10 European countries surveyed in the monthly HotStats report from Tri Hospitality Consulting.
The opening of a new terminal at Barcelona Airport helped hotels in the city to increase both occupancy and average room rate. This combined with successful cost-cutting programmes to increase gross operating profit per available room (goppar) to €25.62.
However, this was still the third lowest goppar in the survey, after Prague and Budapest (which, along with Frankfurt, were the only cities to see profitability plummet during the month).
While occupancy grew across all markets except for Prague, just four cities were able to increase average room rate as well.
London retained its crown as the most profitable hotel market in the survey after achieving the highest occupancy, the third highest room rate (after Paris and Amsterdam) and the lowest payroll costs as a percentage of revenue.
Goppar in the UK capital increased by 7.8% to €94.53, well ahead of the €64.34 reported by nearest rival Amsterdam.
The figures are compiled each month by Tri Hospitality Consulting.
Annual HotStats hotel performance data
|Payroll %||33.2%||35.2%||-3.1 points|
|Payroll %||36.9%||46.6%||-9.8 points|
|Payroll %||29.5%||30.9%||-1.4 points|
|Payroll %||31.1%||31.6%||-0.4 points|
|Payroll %||34.1%||23.94%||+3.1 points|
|Payroll %||31.1%||29.5%||+1.6 points|
|Payroll %||23.3%||23.8%||-0.6 points|
|Payroll %||39.2%||38.9%||0.4 points|
|Payroll %||29.3%||24.7%||+4.6 points|
|Payroll %||23.8%||24.8%||-1 points|
Definition of terms
Occupancy is that proportion of the bedrooms available during the period which are occupied during the period.
Room rate is the total bedroom revenue for the period divided by the total bedrooms occupied during the period.
Revpar is the total bedroom revenue for the period divided by the total available rooms during the period
Payroll % is the payroll for all hotels in the sample as a percentage of total revenue
IBFCpar is the Income Before Fixed Charges shown per available room