TripAdvisor drops Business division
TripAdvisor has folded its TripAdvisor for Business arm into the main structure of the company, having decided it no longer needs a division focused solely on hospitality business owners.
The entity had operated separately for five years. It engaged with business to business clients, allowing hotels to claim their own business listing on the site.
TripAdvisor has said that it was no longer necessary to focus solely on the hospitality industry. It added that the change would enable the review site "to be even more successful at delivering and developing products and tools to all of our industry partners to help them leverage TripAdvisor".
As result of the move, TripAdvisor for Business boss Marc Charon has left the role to become an advisor to founder Steve Kaufer.
A company statement said: "We have made an internal change at TripAdvisor and aligning the entire company's goals around meeting the needs of the hospitality and tourism industry in an even greater way. We have integrated the whole of the TripAdvisor for Business division into the broader TripAdvisor business.
"TripAdvisor for Business was created in 2010 to help us engage with our key stakeholders, the hospitality industry, in a new and focused way. As TripAdvisor expanded, we realised that we needed a division focused on the needs of the travel and hospitality sectors.
"Since working with the travel and hospitality sectors has become a much bigger focus for our entire organisation, we believe it is no longer necessary to have one dedicated business unit focused solely on hospitality business owners.
"This change enables us to be even more successful at delivering and developing products and tools to all of our industry partners to help them leverage TripAdvisor.
"TripAdvisor will continue to offer dedicated resources and services for our business partners, including our extensive suite of B2B tools accessible to hospitality business owners via the Management Centre, our revenue driving products for accommodation businesses or our Review Collection and Content Syndication solutions for travel brands."