Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

TripAdvisor launches hospitality operator charm offensive

15 October 2010 by
TripAdvisor launches hospitality operator charm offensive

Online booking site TripAdvisor ](http://www.tripadvisor.co.uk/)is to hold a number of masterclass events next month in a bid to improve its sometimes fractious relationship with hospitality operators.

TripAdvisor's events will be held on 2 November at London's Park Plaza Westminster Bridge hotel and on 4 November at the Midland hotel in Manchester, with morning and afternoon sessions available.

Experts from [Visit London](http://www.visitlondon.com) and [Marketing Manchester](http://www.marketingmanchester.com/), as well as from TripAdvisor, will be on hand to provide marketing insight to hospitality delegates.

One of the main topics for discussion at the sessions will be the controversial situation around responding to guest reviews, and how best to maintain a positive online reputation.

Christine Petersen, president of TripAdvisor for business, said: "These events offer a great opportunity to meet with industry leaders and discuss marketing solutions to today's most pressing business challenges."

Other topics to be covered include how to enhance your TripAdvisor listing; increasing direct booking traffic to your property site; enhancing your site with free tools; and strategies to get more reviews on peer-to-peer sites.

Firm in TripAdvisor fight gets 800 new membership applications >>

OFT probes online hotel booking price fixing claims >>

Peer reviews carry more weight than ever >>

By Chris Druce

E-mail your comments to Caterer News here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

[Blogs on Caterersearch.com](http://www.caterersearch.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking