A new poll has shown that UK travellers are prioritising trips away and taking more frequent, shorter holidays despite on-going pessimism over household budgets. The results also show that two thirds (59%) of hoteliers are positive about their business's profitability in 2014.
More than half cut back on nights out, a fifth reduces charity donations, and 8% admit to spending less on childcare in order to finance their holidays. A significant 88% said that "it's worth making sacrifices to make memories".
In fact, almost a third (32%) of UK travellers intend to increase their holiday budgets in 2014 compared with a smaller 24% who expect to decrease it, and a strong 60% who say that the health of the UK economy will not affect their travel plans for next year.
Over half (53%) of hoteliers say they plan to increase rooms rates for 2014.
This is amid a backdrop of continuing pessimism in the economy, with just 21% of UK travellers saying they feel optimistic.
The survey polled more than 1,700 UK business owners, and just under 900 UK adults who had booked at least one trip online in the past year. The world's largest travel site according to Google, review-powered TripAdvisor operates in more than 30 countries worldwide and has over
With other 100 million reviews for everything from hotels to restaurants to attractions, TripAdvisor recently came under pressure following claims that it failed to spot false establishments and reviews on its pages.