TripAdvisor warns hotels against paying for reviews

11 January 2012 by
TripAdvisor warns hotels against paying for reviews

TripAdvisor has warned hotels that it will penalise businesses that pay for reviews to be posted on the online review site.

The warning was made after the 19-bedroom Abadia hotel in Granada, Spain, advertised for reviews to be written on its behalf, in return for a payment of $5.

While the advert - which appears to have been drawn up by a third-party - requested that reviews "should not make any untrue statement, only facts", there appeared to be no requirement that the reviewer should have actually stayed in the property.

A spokeswoman for TripAdvisor said that it was aware of several companies which claimed they could submit reviews and boost a property's standing in the TripAdvisor popularity index.

"Attempts are extremely rare as the vast majority of hoteliers understand the tremendous risk to their reputation and their business if they attempt to use these companies to post fraudulent information on TripAdvisor," she said.

"We take serious steps to penalise businesses who are caught attempting to manipulate the system. Posting fraudulent material is both a violation of our terms of use and against the law in many jurisdictions. Using these services is against our rules and will result in penalties." if you have been approached by a third-party company who is offering to provide reviews about your hotel or restaurant to be posted on TripAdvisor.

TripAdvisor - should you fight it or embrace it? >>

What hoteliers can learn from Attack of the TripAdvisors >>

Caterer and Hotelkeeper interview - Christine Petersen of TripAdvisor >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

Blogs on ]( Catch up with more news and gossip on all Caterer's blogs
[E-newsletters]([ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking