Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Tune Hotels offer rooms for 2p at new opening

11 October 2011 by
Tune Hotels offer rooms for 2p at new opening

Tune Hotels is celebrating the opening of its second budget hotel in London with the offer of 1,000 room-nights for just 2p.

The booking period for the discounted rooms at the Liverpool Street hotel opened at 8am this morning for rooms on select dates from the opening day of the property on 4 January 2012 to 27 May 2012.

The budget brand hit the headlines with the opening of its first London hotel, Tune Hotel Westminster in Waterloo, in August 2010, with room rates at a promotional price of 1p.

Tune Hotels was set up in South-east Asia in 2007 by Tony Fernandes, the Malaysian entrepreneur behind low-cost airline AirAsia, who recently acquired Queens Park Rangers football club. Like the low-cost airline, its concept is based on an internet-driven marketing model where pricing is linked to demand with early bookings offering guests low rates.

The average price paid at Tune Hotel Westminster is £50, while early bookers can be rewarded with a £35 rate.

Tune Hotels acquires second UK site >>

Tune Hotels promotes first London property with 1p per night offer >>

Tune Group and Queensway to develop 15 London hotels >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking