Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

TV programmes help boost hotel bookings by more than 95%, says Shearings

17 December 2009 by
TV programmes help boost hotel bookings by more than 95%, says Shearings

Shearings Holidays believe that an increase of bookings in some UK regions by more than 95% may be partly be in response to the inspiration of recent TV programmes.

"Programmes such as John Sergeant on the Tourist Trail,Martin Clunes'Islands of Britain and Alexander Armstrong's Very British Holiday](http://www.bbc.co.uk/programmes/b00nyyct) have reignited people's love of Britain," said Caroline Brown, commercial director for Shearings, the company which specialises in UK holidays for the mature customer.

"Screen locations are always popular with tourists and the trend for UK holiday programmes has encouraged people to have a closer look at holiday destinations in the UK."

The surge in bookings has prompted Shearings to introduce 30 new UK tours for 2010, including a two-week Best of Britain tour incorporating the country's top sights and locations.

Shearings' latest figures show that its summer 2010 bookings for the Isle of Man are 96% ahead of summer 2009, while those for the Heart of England are up by 30%, East Anglia by 14% and the South Coast and Isle of Wight by 10%.

Meanwhile, figures released by VisitEngland from the UK Tourism Survey show the number of holiday trips taken by Britons within England between June and August 2009 rose by 22%, compared with the same period in 2008, with the amount spent up by 20%.

Shearings plans standalone hotel brand >>

Shearings to merge with rival company >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs
Looking for a new job? Find your next hotel job here with Caterersearch.com jobs

[Blogs on Caterersearch.com](http://www.caterersearch.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking