Two-in-one hotels, where customers are offered a choice of two brands on one site, are set to become increasingly common.
That's according to a new report from global hotel consultancy HVS, called http://www.hvs.com/article/7720/a-dual-to-the-death-or-a-dual-in-the-crown/" target="_blank" rel="noreferrer">A dual to the death or a dual in the crown? by Nicole Perreten and Sophie Perret.
Two-in-one hotels, where two brands run by the same operator are located either next door to each other or within the same building, retain their identity by having dedicated entrances, front desks and lifts. Often they share back-of-house operations, guest amenities and even staff.
They were pioneered by AccorHotels 30 years ago and the concept has grown steadily across both Europe and the US as operators look to gain additional market share by appealing to a broader cross section of customers, HVS said.
In Europe, Marriott opened a Courtyard/Residence Inn in Munich in 2011 while other combinations include Ibis/Novotel in Paris, IHG's Holiday Inn/Staybridge Suites in London, Crowne Plaza/Holiday Inn Express in Aberdeen, and a Hilton/Hampton by Hilton in Bournemouth (pictured).
"The dual-brand hotel concept is likely to grow further as investors become more familiar with it. For operators the concept offers many benefits, although also presents some challenges," said report co-author Nicole Perreten, associate, HVS London.
HVS said that in the future, hotels with even more than two brands could be seen, with Accor having already come up with a hotel offering three.
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