Two new franchisees for Choice Hotels Europe

20 June 2011 by
Two new franchisees for Choice Hotels Europe

Two independent hotels are joining Choice Hotels Europe to be operated under franchise agreements.

The four-star, 211-bedroom Croydon Park, which is owned and operated by Kasterlee UK, has been rebranded as the Clarion Collection Croydon Park Hotel. Meanwhile, the three-star, 44-bedroom Royal Hotel Luton, owned and operated by the Landlet Hotel Group, will become known as the Comfort Hotel Luton.

Zaheed Nizar, director, Landlet Hotel Group, said he wanted to work with a strong global franchise brand. "Choice Hotels Europe was the organisation that best matched our needs."

The two new signings form part of Choice Hotels' strategy to grow its business in the UK by entering into more third-party direct franchising agreements.

Choice Hotels Europe franchises nearly 500 hotels across Europe under three brands - Clarion (four-star), Quality (three-star) and Comfort (value).

Franchise opportunities - Choice Hotels Europe >>

Choice Hotels Europe UK names new franchise development manager >>

Chocie Hotels to introduce £7.6m technology plan >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking