Two London hotels have been rebranded under Hilton's DoubleTree flag, it was announced today.
The two properties in Ealing and Hyde Park were formerly Jarvis hotels and are set to reopen this summer under the DoubleTree by Hilton branding following a £20m refurbishment programme.
Patrick Fitzgibbon, senior vice-president, development Europe & Africa for Hilton Worldwide, said: "London is a world class destination and DoubleTree by Hilton is becoming a major part of its tourism offering. Building on the international exposure of 2012, we are thrilled to be enhancing our presence in London with these two latest additions, whereby we will have 31 upscale hotels spread right across the city and its airports."
The Double Tree by Hilton London in Hyde Park will feature a new fitness centre and an extra 12 guest rooms, taking the total room count to 228. In September it will launch a standalone restaurant focussing on ‘farm to fork' dishes using seasonal ingredients. DoubleTree by Hilton London in Ealing will have 189 rooms, six meeting spaces and facilities to accommodate up to 240 for private functions.
The properties will remain under franchise agreements with Westmont Hospitality. Christopher Rawstron, vice-president of operations, asset management for Westmont Hospitality, said, "London has experienced a steady growth in the hotel market over the last few years and the initiation of an investment programme at both properties will ensure that these hotels will stay ahead of the competition and marks a new era for the hotels."
Today's news takes the total number of DoubleTree properties across the capital to nine.