The vast majority of hotel customers who book their last minute hotel rooms do so using the internet or mobile phone apps.
That's according to a new survey of more than 4,000 consumers in eight different countries by hotel comparison website Trivago.
Trivago found that 85% of paticipants preferred to book on the internet or via a smartphone app, compared with just 15% who use more traditional methods like booking through a travel agent or calling the hotel directly.
In the UK, 93% of participants preferred to book digitally, the highest proportion of the eight countries surveyed. The internet was the most popular choice, used by 80% of participants. Meanwhile 13% said they would book via apps, and just 4% said they would call the hotel directly, with only 3% using a travel agent.
By Neil Gerrard
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