UK hotel customers favour digital for bookings

04 September 2012 by
UK hotel customers favour digital for bookings

The vast majority of hotel customers who book their last minute hotel rooms do so using the internet or mobile phone apps.

That's according to a new survey of more than 4,000 consumers in eight different countries by hotel comparison website Trivago.

Trivago found that 85% of paticipants preferred to book on the internet or via a smartphone app, compared with just 15% who use more traditional methods like booking through a travel agent or calling the hotel directly.

In the UK, 93% of participants preferred to book digitally, the highest proportion of the eight countries surveyed. The internet was the most popular choice, used by 80% of participants. Meanwhile 13% said they would book via apps, and just 4% said they would call the hotel directly, with only 3% using a travel agent.

By Neil Gerrard

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