Virgin Hotels, the new lifestyle brand from Sir Richard Branson's Virgin Group, has confirmed that it is searching for a property to launch in London.
The brand launched its first hotel earlier this month with 250 bedrooms in Chicago, USA, and has just confirmed that its second hotel will launch next year in Nashville with a 240-bedroom property, which will include 15 penthouse residential units. A third hotel will open in New York in 2017.
Branson intends to create a group of 20 hotels, which are "beautiful, comfortable and fun" and "gentle" on guests' wallets, by 2025.
London is the only city outside the USA to be targeted by the brand for the development of a Virgin property, alongside Boston, Dallas, Los Angeles, Miami, Austin, Seattle, San Francisco, and Washington DC. New builds and existing hotel and office conversions are being considered.
Virgin Hotels brand offers free Wi-Fi at unlimited bandwidth and has eliminated early check-in fees, late check-out fees, room service delivery charges, business centre transactions, and other services that are described as causing frustration for travellers.