Virgin Hotels secures first property in Chicago

25 October 2011 by
Virgin Hotels secures first property in Chicago

Virgin Hotels has taken its first steps towards building a global brand of four-star lifestyle hotels with the purchase of a property in Chicago.

The former 27-storey Old Dearborn Bank Building in the city centre will be converted into a 250-bedroom hotel with restaurants, lounges and meeting spaces, which will open as the Virgin Hotel Chicago in autumn 2013.

Anthony Marino, head of Virgin Hotels, said: "This transaction is a first step towards our goal of building a portfolio of hotels that anticipate and respond to the needs of today's travellers and set a new standard for the industry.

"The Virgin Hotels team is focused on finding the best locations and strongest partners to bring Virgin's product vision to life for our 60 million customers around the world."

It is expected that the first property within the Virgin Hotels group will open elsewhere before the Chicago hotel. The group plans to develop hotels in major sites in the United States, including Los Angeles, Miami, New York, San Francisco, Washington DC, as well as London.

It is looking to convert existing hotels and office buildings, as well as develop new properties. Each hotel will have between 150 and 400 bedrooms.

Richard Branson set to launch Virgin Hotels brand >>

Virgin Group to launch urban hotel brand >>

Branson unloads Le Manoir stake >>

By Janet Harmer

E-mail your comments to <a onclick="s_objectID=''''mailto:'';return''Janet Harmer here.

TabletalkIf you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to next job here with jobs

Blogs on Catch up with more news and gossip on all Caterer's blogs
E-newsletters For the latest hospitality news, sign up for our E-newsletters

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking