VisitEngland has announced a new Breakfast Award for its hotel and guest accommodation quality scheme members.
The new award recognises hotels and B&Bs within the scheme that offer their guests a quality breakfast, service and hospitality over and above the normal expectations of their star rating. It will enable visitors to identify premises where owners, managers, chefs and staff have gone the extra mile to ensure breakfast is above normal standards.
The announcement of the first set of awards came earlier this month, with 169 hotels (17% of scheme members) and 523 guest accommodation businesses (7%) achieving the Breakfast Award, encompassing all star ratings.
"The Breakfast Award scheme showcases hotels and B&Bs that offer exceptional quality in their breakfasts," said Pam Foden, Operations and Industry Engagement Manager for VisitEngland.
"We are delighted to have launched an award that recognises and rewards those establishments that make the most of the local produce on offer in their area and create an excellent customer experience each morning at breakfast. Visitors can trust this accolade as each holder of the award will be subject to an annual review to ensure that the quality of the food offer and service at breakfast times remains outstanding."
Visitors can search for Breakfast award-winning properties on the www.enjoyengland.com website.
Restaurants missing out on growing breakfast market >> By Rosie Birkett
E-mail your comments to Caterer News here.
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk
Looking for a new job? Find your next hotel job here with Caterersearch.com jobs