VisitEngland has introduced an online guide to help operators cater for those with accessibility needs.
Winning More Visitors has been launched to coincide with the Paralympic Games opening ceremony. It is part of VisitEngland's online portal for destination managers to help promote their services to those looking for access information.
"Visitors who have a health condition or impairments spend more than £2b each year in England, and they will choose where to spend that money based on the access information available on destination websites," said VisitEngland's skills, welcome and accessibility manager, Ross Calladine.
The guide includes advice and examples on how to build an updated access information section, and it shows how to have it clearly highlighted on the home page. Meanwhile, it helps in making sure the whole website itself complies with international web accessibility guidelines.
The online guidance has been developed after a survey from the national tourist board revealed that, out of 83% of people looking for access information to plan a trip, only 39% found it easy to locate the information needed.
The guide focuses on details for journey planning and it offers venue's lists linking to local accommodation and attractions with self-assessed accessibility information.
By Matilde Casaglia
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