Search
The Caterer

Whitbread chief executive casts doubts over Travelodge claims

22 May 2007 by
Whitbread chief executive casts doubts over Travelodge claims

The chief executive of Premier Travel Inn owner Whitbread has cast doubt on newly announced proposals by rival budget hotel chain Travelodge to open 70,000 new rooms by 2020.

In its announcement yesterday, Travelodge said that the plan, representing an investment of £3.5b, would involve the addition of 4,000 rooms a year, equivalent to about 40 hotels.

PTI is planning to add 3,000 rooms a year on top of the 32,500 in 480 hotels that it operates already, which means that Travelodge would probably catch up in about 2020.

But Alan Parker said PTI's target did not include any acquisitions of existing companies that Whitbread might seek for conversion to the PTI brand and he also suggested it was unrealistic to plan 13 years ahead.

In quotes carried by The Times today, Parker said: "I know what our own expansion plans are and we haven't the remotest idea of relinquishing our market leadership."

Costa and Premier Inns drives Whitbread's profits up >>

Travelodge raises £128m through sale and leaseback deal >>

Travelodge moves into insurance market >>

Online shopping facility unveiled by Travelodge >>

By Daniel Thomas

E-mail your comments to Daniel Thomas](mailto:daniel.thomas@rbi.co.uk?subject=Whitbread chief exec casts doubts over Travelodge claims) here.

[The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.