Upwardly mobile 20 September 2019 The founders of coffee and brunch chain Caravan are on the move, taking their business model to new Chelsea restaurant Vardo
In this week's issue... Upwardly mobile The founders of coffee and brunch chain Caravan are on the move, taking their business model to new Chelsea restaurant Vardo
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Why do big hotel companies need so many different brands? 16 March 2018 by

The number of independents are declining as hotel brands steal a march. David Harris investigates why more than half of all serviced accommodation in the UK will soon be tagged with a corporate brand

It seems not a month goes by without a big name bringing out another brand or sub-brand. But why are the big groups doing this? Is it to fulfil the needs of different types of guest or the demands of owners and investors?

For the big hotel chains, scale seems to be vital. In February, Hilton indicated the extent of its expansion when it revealed that it has 174,000 hotel bedrooms under construction. Last year it opened 399 hotels with a total of nearly 60,000 rooms. In the UK it operates 144 hotels under seven different brand names.

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