Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Win gold for tourism in our Olympic year

23 December 2011 by
Win gold for tourism in our Olympic year

Can it really be six-and-a-half years since the International Olympic Committee awarded London the 2012 Olympic and Paralympic Games?

It seems only yesterday that I was in the Brakes development kitchen in Covent Garden, listening to the screams of delight from the crowds gathered in Trafalgar Square as the announcement was beamed live from Singapore.

You don't need me to describe to you the nosedive the global economy has taken in the intervening years.

With banks collapsing about us, nations' economies buckling at the knees, dwindling consumer confidence hitting discretionary spend hard and corporate spend being scrutinised as never before, there's never been a more challenging time to work in hospitality.

Last summer, Prime Minister David Cameron told us he viewed hospitality and tourism as essential to rebuilding the British economy. The subsequent rise in VAT to 20% did nothing to deliver on this vision; and next April's hike in business rates will deal operators another kick in the teeth.

Given such circumstances, we should thank our stars for the London Games.

Olympic naysayers will point to spiralling costs, white elephants and ephemeral legacies.

Let them carp. The games commence in a little over 200 days, and we have to believe that they can offer a once-in-a-lifetime opportunity for hospitality to showcase itself.

Your reward for helping to provide a world-class welcome next summer may not come immediately. But, by helping to promote our country to a global audience, you'll be guaranteeing many years of inbound tourism.

Come the New Year, let's all play our part in making the 2012 games a truly historic occasion.

Meanwhile, Happy Christmas from everyone at Caterer and Hotelkeeper.

By Mark Lewis

E-mail your comments to Mark Lewis here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking