Worldhotels, the company which describes itself as the 11th-largest global hotel group, would like to nearly double its portfolio in the UK.
The group currently has 13 independently owned and small group hotels within its UK collection and hopes to see this expand to around 25.
Robert Hornman, managing director of Worldhotels, said the group, which operates under the banner "Unique Hotels for Unique People", offered its 450 hotels in 65 countries access to sales, marketing, distribution and training.
"They get all the benefits of the major hotel brands, while retaining their own identity," he said. "However, some of the hotels are now asking for a limited amount of branding and we are beginning to introduce it for those hotels which are interested."
Current UK members of Worldhotels include the Royal Garden and the Washington Mayfair hotels in London, as well as the City Inn group, which has properties in London, Birmingham, Bristol and Glasgow.
By Janet Harmer
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