Wyndham teams up with Novum for new Europe hotels
Wyndham Hotel Group has made a multi-development agreement with Novum Hospitality which will see further properties opening in the UK.
Wyndham, which has a global portfolio of more than 8,400 hotels, and German hospitality business Novum, will develop up to 20 new hotels across Europe in key destinations including the UK, Germany, Austria, Belgium, the Netherlands, Poland and Republic of Ireland.
The group currently has 75 hotels in the UK operating under the Ramada and Days Inn brands.
Hotels developed under this new agreement will be managed by Novum. The focus will be on the group's Wyndham Grand, Wyndham, Wyndham Garden, Ramada, Ramada Encore, Tryp by Wyndham, Hawthorn Suites by Wyndham, Days Inn and Super 8 brands.
Christian Michel, vice president development central & eastern Europe (EMEA), Wyndham Hotel Group, said: "Europe offers tremendous potential and working with Novum Hospitality will enable us to further extend our footprint with more quality accommodation in a diverse range of destinations."
David Etmenan, chief executive and owner of Novum, added: "We are already planning a number of projects in sought-after destinations in Europe and we look forward to developing up to 20 hotels together in the future."
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