From today, 12 Wyndham Hotel Group economy and midscale brands are adding "by Wyndham" to their names.
Unveiled to franchisees at the company's global conference this week, brands adding the "by Wyndham" suffix are: Super 8, Days Inn, Howard Johnson, Travelodge, AmericInn, Baymont, Ramada, Ramada Encore, Dolce, Dazzler, Esplendor, and Trademark; representing 7,074 properties worldwide.
Wyndham Hotel Group, the world's largest hotel company based on number of hotels, has more than 8,400 hotels in 80 countries. The group has 75 hotels in the UK operating under brands including Ramada and Days Inn.
From 16 April the updated brand names and logos will appear across Wyndham's digital platforms, websites and third-party listings. Hotel owners in North America can start placing orders for their new signs, which will later be rolled out worldwide, with an expected completion date of December 2022.
The company plans to spin off its hotel and timeshare businesses later this year, after which Wyndham Hotels & Resorts will operate as a hotel franchising and management company.
Lisa Checchio, senior vice-president of global brands, said: "In a world with thousands of hotel brands available, guests look to names they trust, like Wyndham, which they know means a quality experience and exceptional service. Putting that powerful name on the front door drives trial and builds tremendous awareness."
Barry Goldstein, Wyndham's executive vice-president and chief marketing officer, added: "This new designation for our brands is a celebration of the accomplishments we've made in our mission to make travel possible for everyone, revolutionising Wyndham Rewards and elevating our brands."