The Zetter Group is to open a second town house hotel in September, with the launch of a 24-bedroom property in Seymour Street, Marylebone.
Natalie Raw, marketing manager for the Zetter Group said that the new hotel, located in a Georgian townhouse will be very much the latest addition to the family.
"When we were creating the Zetter Townhouse, we created a fictional host - our eccentric great aunt Wilhelmina, a consummate hostess who travelled the world collecting art and curios that now adorn her London home. As well as making us laugh, the elaborate narrative really informed the interior, the cocktails, the style hospitality we wanted to offer and even the branding.
"The next in the family is the home of our wicked uncle Seymour. I can't give too much away at this point other than to say that it will be have a particularly spectacular suite on the top floor and a cocktail bar on the ground floor."
The Zetter Group is owned by Mark Sainsbury and Michael Benyon.