Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Acorn winners 2017: Irene Forte

09 June 2017 by
Acorn winners 2017: Irene Forte

Learning, development, quality and spas manager, Rocco Forte Hotels

Nominated by Ros Young, group HR director

Proudest momentThe Caterer Rising Star Award at the Shine Awards."

Greatest inspiration "My grandfather, Charles Forte, who created one of the biggest hotel chains in the world with sheer determination and passion. And my father, Rocco, who also created a hotel chain and has always been a wonderful role model, demonstrating the importance of working hard and never giving up on your dreams."

Ambition "My next big step would be to become operations director, though it is still a way off. In the long term, either running Rocco Forte Hotels or a hospitality company of my own."

Hospitality is clearly in Irene Forte's blood, but her experience has been gained at ground level. School holidays, for instance, were spent working in different hotel departments, her gap year was devoted to marketing at the Plaza Athenée in Paris and she also spent a year working as interim communications manager at Verdura Resort in Sicily. Then, after graduating from the University of Oxford, Forte joined a four-month fast-track development programme.

In 2013, Forte joined the 11-strong group's central team as quality executive, but was soon overseeing learning and development. By late 2014, she had set up a family offering, Families R Forte, which has resulted in a 25% increase in family bookings. She also set about creating the group's brand standards and service philosophy.

Not one to stand still, Forte launched Rocco Forte Spas in January 2016. The subsequent PR campaign has achieved an advertising value equivalent of £4.5m to date, with spa turnover increasing by 50%.

In addition, she and her sister Lydia picked up the 2016 Health & Nutrition Catey for their Rocco Forte Nourish programme.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking