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Cateys 2017: Public Sector Award, Vic Laws, director, AVL Consultancy

07 July 2017 by
Cateys 2017: Public Sector Award, Vic Laws, director, AVL Consultancy

Sponsored by Premier Foods

Peers describe Vic Laws as a titan of the industry. He is known for speaking his mind and as someone you can trust. He has made a significant contribution to the cost sector and achieved a long list of accomplishments over his career.

Laws began his hospitality career working in the kitchen of the Acton Hotel School (now part of the University of West London), then moved into a trainee manager role at the Mount Royal Hotel on Oxford Street in London, part of Grand Metropolitan Hotels. His next stop was local government restaurants and banqueting in St Albans, Coventry and Southend.

Laws changed tack to sell prepared foods to colleges, prisons and hospitals, before taking a job as director of flight catering at Trust House Forte. After a spell as managing director of airport services at Grandmet, he joined Aramark in 1983, where he won the catering contract for Wembley Stadium from a contractor that had held it for 57 years.

He set up AVL Consulting in 1986 and was involved in the creation of catering companies Mediclean (now ISS) and Taylorplan (which became part of Sodexo). At the end of the 1980s, AVL Consulting was appointed administrator of the Local Authorities Caterers Association, and subsequently added the administration of the Association of Catering Excellence and the Foodservice Consultants Society International to its books.

Laws was awarded an MBE for his services to the catering industry in 2011 and has continued to make his mark, particularly as a restaurant ambassador for the Clink Charity, set up at Her Majesty's Prison High Down, in Sutton. He has been integral in the roll-out of three other Clink restaurants.

Matthew Merritt- Harrison, managing partner of Merritt-Harrison Catering Consultancy and a judge for this category, has worked with 2017 winner Vic Laws, director, AVL Consultancy Laws, and said: "We shouldn't forget in addition to everything else he does for the industry, Vic is a fantastic consultant and his projects always exceed his client's expectations."

Mary Wedge, account director at Caterlink and a fellow judge, added: "I first came across Vic many years ago in the care sector and he has always been supportive in terms of time, commitment, knowledge and sharing information."

In an interview with The Caterer in 2012, Laws talked about making the best first impression and the importance of reaching out to others in the sector.

As an outspoken and ever-present figure in hospitality, Laws continues to be at the centre of the industry. He is a member of the Institute of Hospitality and the Royal Academy of Culinary Arts, and a conseiller culinaire for the Chaîne des Rôtisseurs' Young Commis Chefs Competition.

What the judges said
"Vic is an outstanding candidate and this award could have been made for him."
Roger Kellow

"Tonight's winner is not only an icon of the public sector industry, but is someone who also helps others to develop their careers."
Andy Jones

"Vic is an influential consultant who has had a significant impact on improving food standards in school meals across the UK."
Matthew Merritt-Harrison

"I met Vic 1981 and he hasn't changed. He has always been a character, but is
completely supportive of this industry."
Derek Johnson

The shortlist
Patricia Fellows, School meals advisor and former LACA chair
Vic Laws, AVL Consultancy
Neel Radia, National Association of Care Catering
Phil Shelley, Taunton NHS Trust/Hospital Caterers Association

The judges
Beverley Baker, Surrey County Council
Derek Johnson, Leeds City Council
Andy Jones, AJ Associates
Roger Kellow, Hobart UK, NACC
Alison McCree, County Durham and Darlington NHS Foundation Trust
Matthew Merritt-Harrison, Merritt-Harrison Catering Consultancy
Mary Wedge, Caterlink

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