Sponsored by Amadeus
It's not often that a hospitality marketing campaign is endorsed by a Hollywood actor, but this year's Catey winner, pub and bar firm Inception Group, managed just that.
Ahead of the launch of the group's latest venue, Mr Fogg's Society of Exploration on the Strand in London, Inception Group aimed to raise awareness of the venue, not just locally but on a global scale, with a launch campaign that was "even bigger, better and more memorable than before". As one of our judges said, Inception's "creative, innovative and effective" campaign punched "well above its weight", achieving "huge awareness for a tiny brand".
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