Cobra Beer, founded by British Indian entrepreneur Lord Karan Bilimoria, has launched an initiative designed to support the UK restaurant industry. Bringing together a panel of highly successful chefs, restaurateurs and restaurant industry entrepreneurs in the form of the Cobra Collective.
We caught up with Lord Karan Bilimoria, founder and CEO of Cobra Beer, to find out more.
What inspired the Cobra Collective?
Cobra wouldn't be where it is today without the support of the restaurant industry, of which we have been a part for almost 30 years. They are at the heart of this initiative, and we want to give back in an innovative and collaborative way. How better than to unite industry champions? I go by the old African proverb: "If you want to go quickly, go alone. If you want to go far, go together."
Who is a part of the collective?
A group of passionate and talented leaders including chef, entrepreneur and MasterChef host Monica Galetti, Michellin-starred chef Andrew Wong, restaurateur Nisha Katona MBE, content creator Alexandra Dudley and Beer Sommelier Ed Hughes. All hand-selected for their expertise, knowledge and commitment to positively impact the restaurant industry.
Why is Cobra investing so much in the industry?
The UK has evolved into one of the most acclaimed food destinations in the world and we want to celebrate this. We want to contribute to its growth and whilst Cobra is currently associated with Indian, Asian and ethnic cuisine, we have now developed a product range to complement and pair well with all cuisines.
What issues in the restaurant industry do you want to address through this initiative?
There are several key issues affecting the industry but our primary focus is boosting our collective skill set. We need more highly skilled individuals to uphold the standard of the food industry. On the journey to success, there must be constant learning, which is why the Cobra Collective is so important. They will inspire and mentor the next generation of hospitality talent.
How do you hope to see the Cobra Collective evolving?
We hope to see more individuals from the hospitality sector engaged, as well as more members joining year on year. One of the best measures of success would be a growing number of individuals saying they want to offer their support and grow with us.
How can up and coming restaurateurs and business owners take advantage of the Cobra Collective?
We are by the industry, for the industry, which is why we encourage everyone to reach out to us directly, attend the events and masterclasses and share newly-announced opportunities with colleagues and staff members. We want to encourage as many industry folk to benefit from the Cobra Collective as possible.
Each member of The Cobra Collective will work with the Cobra brand to develop a range of inspiring and informative content and events based on their individual areas of expertise within the restaurant sector.
To find out more and to register your interest in the masterclasses and talks, please follow Tweets by cobrabeer