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Within 18 months of joining Malmaison, her role was expanded to incorporate Hotel du Vin, with the department being granted resources to grow from two staff positions to eight.
By the end of 2014 Southward had been invited to take a seat on the executive committee, giving people the same status as sales, marketing, operations and revenue for the first time. By securing this position she was able to access major investment for her department.
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